For the last 26 years ASPLUND have been able to work with their true calling. Objects for the home with a design and quality that makes you feel something, products that fills a need and has a function. Products that you want and can use for a long time, not as a seasonal trend.
‘Over the years this obsession of ours which started up as a furniture art gallery has resulted in a lifestyle store with (what we think) the best design brands and selected items from both young and established designers. Were have also developed our own editions: A furniture and carpet collection, a contract department, an interior studio and most recently; a kitchen collection.
Our criteria has always been clean, elegant shapes with a quality that last and never goes out of style. Products to love and that you will like as long as they last. Good design for us is a product that you can use and combine to almost any style. It should feel like it has always been there.’
Their Philosophy is to offer our customer good products for the home with a good design. Manufactured as sustainably as possible. They believe in good quality and that every product has a great value. ASPLUND gather their view on design in their STORE consisting of their own brands and epic design pieces from all over the world. They believe in working with suppliers and brands that have a quality and design philosophy close to them, and has an interesting take on design.
Michael and Thomas Asplund founded Asplund Gallery to exhibit furniture as objects of fine art, and vice versa. Michael, originally an art dealer, had long thought about combining art and design within a business venture. In 1990, Thomas Asplund left his job as banker to team up with his brother. With their unconventional backgrounds, the duo brought fresh ideas to the industry. Seeing furniture as objects of art was a new way of thinking that quickly caught on. The Asplund brothers asked Jonas Bohlin to design the original Asplund Gallery in Stockholm. With its concrete floors and white washed walls, it was the quintessence of scandinavian light. The gallery soon became a stage for contemporary Swedish design. Exhibits featured work by the likes of Jonas Bohlin, John Kandell and Thomas Sandell. The Asplund brothers began to develop their own line of furniture and design pieces under the name EDITION ASPLUND. Among the first items released was a CD rack and a stool, both designed by Thomas Sandell. The stool, released under the name Wedding Stool, was originally created as a wedding gift for Jonas Bohlin and his bride.
By the end of 1995, Asplund had outgrown its original site and moved to larger premises. A showroom, three times the size, was chosen on Sibyllegatan 31. Sandra Adrian Asplund, Creative Director, joined the team in 1995 to define and develop the different parts of the company.
In these early years Asplund Collection was exhibited under the joint-venture name SWECODE, short for Swedish Contemporary Design, at furniture fairs in Stockholm, Cologne and Milan, together with BOX, CBI, David Design and Forminord. The idea was together as a group, they could market Swedish design globally in a more powerful way. It became a success and all eyes were on Scandinavia.
Asplund’s exhibitions and design collaborations includes work by renowned international designers, such as Tom Dixon, David Mellor, Piero Lissoni, Ole Palsby, Jasper Morrisson, Marc Newson and the late James Irvine, alongside contemporary Swedes. The Asplund store, which is now a hybrid between a gallery, a shop and a living room is considered a global design attraction. Here, the Asplund Collection is mixed with items from up-and-coming designers and esteemed brands such as B&B Italia, Cappellini, Flos, Living Divani and Artemide.
The Asplund Collection has grown substantially and is selling around the world through a network of dealers. The trend among furniture brands is to outsource production abroad, but Asplund is determined to keep most manufacturing within Sweden. Michael Asplund explains: “We produce all our furniture in Sweden, as well as a large proportion of our accessories. This way we benefit the Swedish furniture industry, while observing ethical and environmentally friendly production processes. Our rugs are made in India since 20 years back, mostly because there is no corresponding carpet production available in Sweden today.”
In recent years we have been focusing on new energy, influences, materials and techniques. Looking at natural elements combined with new surfaces as a key inspiration. Natural materials feels vivid and changes gracefully over time. By combining contrasting natural materials like stone, metal and glass you get very different looks on the same design. Successful furniture collections like Tati and Frame were born out of this. Asplund also continiously explores cultural sources. An example of this is ”A Turkish Love Affair” featuring Kilim carpets inspired by both Turkish and Swedish traditions. By mixing old techniques with modern patterns for a fresh, contemporary style. In the last few years interior design and contract services were introduced, since clients were increasingly asking how to make homes, offices or public spaces, more homely and personal. Now included in our creative ASPLUND STUDIO where reseach and development, creative direction, construction, interiors and kitchens are produced. Also, ASPLUND CONTRACT have been established to meet the demands from the rising real estate and hospitality markets.
In 2014, ASPLUND launched ASPLUND KÖK with two kitchen series, Land, designed by Johannes Norlander and Plain, designed by Stina Sandwall. A kitchen for people who love to cook and also meet our own demands regarding quality, function and aesthetics. ASPLUND’s kitchen are manufactured in Sweden, on demand.
ASPLUND COLLECTION | MANUFACTURING
Almost all furniture in ASPLUND Collection is made to order in factories in Tibro and Skillingaryd in Sweden, where several steps in the production are done by hand. ASPLUND is deeply engaged in the processes, from sketches to the finished products, and often customizes items to meet individual clients’ needs and preferences.
By producing our furniture in Sweden we support our local industry and the skilled craftsmen, as well as we ensure ethic and environmentally friendly production. Only carefully selected, mostly natural and durable materials are used. Natural materials often require a bit of love and care, but in return, they age beautifully and last a lifetime.
The ASPLUND Collection is created together with Swedish as well as International renowned designers. The production process, from sketch to finished product, is a collaboration between the designer and our Creative Director. We are fortunate to work with so many talented and gifted designers that share our philosophy.
ASPLUND | INTERIOR STUDIO AND CONTRACT DEP.
‘Our aim is to make customized and optimized interiors for every client. We can help you through the whole process with everything from renovations, furnishings, fitted furniture, textiles and accessories.
We also offer special interior design solutions to meet the demands of larger projects such as hotels, offices, restaurants, museums as well as big projects for private homes.
Together with the range of top design companies we work with our own collection and since we have our own production of furniture, kitchens and carpets, we have the possibility to make your home personal and we have the capacity to supply a complete interior through an efficient process.’
ASPLUND HEAD OFFICE
Sibyllegatan 31, SE-114 42
Sibyllegatan 31, SE-114 42