Poonam Mahajan, Member of Parliament (Lok Sabha) and National President of the Bhartiya Janata Party Yuva Morcha has been announced as the Parade Ambassador to welcome the Elephant Parade India to the streets of Mumbai. A Member of Parliament from Mumbai North Central, Ms Mahajan will champion the cause for Asian Elephants and the Elephant Family helping to maintain and protect 101 Elephant Corridors across India.
Ms Mahajan is also an animal rights activist and has raised her voice against many issues relating to the protection of animals including prohibition of horse carriages in Mumbai, ban on import of rabbit fur and facilitating retirement homes for dogs and horses in army and police forces. She also introduced a Private Members Bill in 2016 seeking an increase in the penalties for animal cruelty through an amendment of the
Prevention of Cruelty to Animals (PCA) Act. Ms Mahajan is also involved with a unique project to build a state of the art animal hospital with the Tata Trusts. The association with Ms. Mahajan opens the doors for the upcoming Elephant Parade, which will see 101 fibreglass elephants take to the streets of Mumbai in the city’s largest ever public art exhibitions in February 2018.
Poonam Mahajan comments,”Conservation of the Asian Elephant is essential for the wellbeing of the forests and people of the continent. We must be relentless in our efforts to preserve and protect this noble species. It is my dream that every Indian child be blessed with the opportunity to see elephants in the wild. It is only with our combined efforts that this dream will be realised. The Elephant Parade is the first big step in that direction that goes beyond borders and politics. And I am really delighted to be a part of this initiative and bringing it to
Mumbai in 2018.”
Organised by Elephant Family, Elephant Parade India is a awareness raising campaign aimed at drawing attention to the plight of the endangered Asian elephant whose numbers have fallen by 90% in the last 100 years.
Top creatives from Mumbai and all over the country including fine art artists, fashion designers, architects, design institutes, celebrities, tribal, folk and street artists have opened their heart for the cause and will help generate vital funds by turning the 101 fibreglass elephant sculptures into unique art pieces. The finished elephants will be displayed at a number of private preview events in Jaipur, Calcutta and New Delhi in November 2017 and thereafter will be let loose upon the streets of Mumbai early next year. After the public display the elephants will be auctioned to raise funds to help secure 101 Elephant Corridors across India for the endangered Asian elephant.
Elephant Parade India Artists list:
Anushka Khanna Krsna Mehta Sanjay Puri.
Aradhana Seth Krupa Zubin and Zubin Zainuddin Seema Kohli,
Arunkumar H G L N Tallur Sheela Gowda,
Arzan Khambatta Lado Bai Sonal Ambani,
Bhajju Shyam Manish Arora Subodh Gupta,
BMW Manish Malhotra Suhasini Kejriwal,
Brinda Miller Manisha Gera Baswani Sujith S N.
Chittrovanu Mazumdar Marie-Anne Oudejans Sumant Jayakrishnan,
Christian Louboutin Masaba Gupta Suneet Verma with Prateek Dubey,
Curtis Culig Michelle Poonawalla Sunu Aibara and Phirosa Neterwala,
Dhruvi Acharya Miljan Suknovic Tarun Tahiliani,
Dileep Sharma Monisha Jaisingh Tayeba Begum Lipi,
G R Iranna Mozez Singh & Mehr Rampal in,
collaboration with Six Inc Tech.
Gaurav Gupta Paramparik Karigar – Kalyan Joshi Tommy Zung
Gayatri Sekhri Paramparik Karigar – Pranab Das Umang Hutheesing
Geoff Studios Peter D’ascoli Valay Shende
George Martin Prabhakar Pachpute & Rupali Patil Varun Bahl
Gunjan Gupta Princess Pea Vasundhara Raje
Hanif Kureshi Rahul Mishra Veer Munshi
Elephant Family is an international NGO dedicated to protecting the Asian elephant from extinction in the wild. In the last 100 years their population has plummeted by 90%. Wild habitat is shrinking at a rapid pace leading to an increasingly fierce competition between people and elephants for living space and food. Poaching and demand for wild caught babies for tourism remain a constant threat. Since 2002 Elephant Family has funded over 160 conservation projects and has raised over £10m through public art events for this endangered animal. Elephant Family funds pioneering projects across Asia to reconnect forest fragments, prevent human-elephant conflict and fight wildlife crime.
Joint Royal Presidents: TRH The Prince of Wales and The Duchess of Cornwall and Patron His Highness Maharaja Gaj Sing II or Marwar-Jodpur
Elephant Parade® is a social enterprise and runs the world’s largest art exhibition of decorated elephant statues. Created by artists and celebrities, each Elephant Parade statue is a unique art piece. The life-size, baby elephant statues are exhibited in international cities and raise awareness for the need of elephant conservation.
Wildlife Trust of India:
Wildlife Trust of India is Elephant Family’s main conservation partner in India. WTI is a leading Indian nature conservation organisation committed to the service of nature. Its mission is to conserve wildlife and its habitat and to work for the welfare of individual wild animals, in partnership with communities and governments. WTI’s team of 150 dedicated professionals work towards achieving its vision of a secure natural heritage of India, in six priority landscapes, knit holistically together by seven key strategies or Big Ideas.
Cover Image copyright: Elephant Parade