Casinos, magicians, and the makers of social media platforms all know something about you: your mind is very vulnerable to influence. Just as the magician relies on limitations in your short term memory or visual acuity to accomplish sleight of hand, online software engineers leverage the limits of your mind to make their product addictive. From the sonorous ping of mobile phones to Facebook’s highly nuanced algorithm, product makers understand that frequent reward is what keeps you coming back. And just like slot machines, the easier those rewards are to access, the more frequently we’ll want them.
Computer Science and Behavioral Economics
Tristan Harris is a design thinker, philosopher and entrepreneur.
Called the “closest thing Silicon Valley has to a conscience,” by The Atlantic magazine, Tristan Harris was a Design Ethicist at Google and is now a leader in Time Well Spent, a movement to align technology with our humanity. Time Well Spent aims to heighten consumer awareness about how technology shapes our minds, empower consumers with better ways to use technology and change business incentives and design practices to align with humanity’s best interest.
Tristan is an avid researcher of what influences human behavior, beliefs and interpersonal dynamics, drawing on insights from sleight of hand magic and hypnosis to cults and behavioral economics. Currently he is developing a framework for ethical influence, especially as it relates to the moral responsibility of technology companies.
His work has been featured on PBS NewsHour, The Atlantic Magazine, ReCode, TED, 1843 Economist Magazine, Wired, NYTimes, Der Spiegel, NY Review of Books, Rue89 and more.
Previously, Tristan was CEO of Apture, which Google acquired in 2011. Apture enabled millions of users to get instant, on-the-fly explanations across a publisher network of a billion page views per month.
Tristan holds several patents from his work at Apple, Wikia, Apture and Google. He graduated from Stanford University with a degree in Computer Science, focused on Human Computer Interaction, while dabbling in behavioral economics, social psychology, behavior change and habit formation in Professor BJ Fogg’s Stanford Persuasive Technology lab. He was rated #16 in Inc Magazine’s Top 30 Entrepreneurs Under 30 in 2009.
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