Eolo Perfido is an Italian fine art photographer based in Rome, Italy. Leica Ambassador since 2013 his photography works have been featured in magazines, expositions and art events all over the world.
He runs one of the biggest photo studio in Italy and in the last decades he collaborated with several international advertising and communication agencies such as JWT, Saatchi & Saatchi, Leo Burnett, Young & Rubicam, BBDO, United 1861, Grey and Blossom Communication.
Eolo Perfido photography has been featured in magazines such as NY Times, Communication Arts, Panorama First, Vision, Vogue Russia, GQ Russia, Communication Arts, L’Espresso, and Computer Arts and he worked for several international clients like Pepsi Cola, Samsung, Kraft, Gatorade, Sky Television, Novartis and Opel.
In the beginning his career he has been honored to assist on the field photographers like Steve McCurry, Elliott Erwitt, Eugene Richards and James Nachtwey in several of their shootings in Europe, Africa, Asia and South America.
His creative path has allowed him to win several major awards in the field of creative photography. In 2009 he was awarded the first prize of the National Association of Italian Professional Photographers Tau Visual for the creative quality of its images.
In 2010 he was awarded the “Best International Photographer” during the exhibition “Photo Vernissage” which was held at the Manege Museum in St. Petersburg, which saw the participation of hundreds of photographers from around the world.
In 2011, the Italian magazine L’Espresso has chosen along with other 9 young Italians creatives who have been asked to tell through a picture the 150th anniversary of the Unification of Italy.
Eolo also follows a personal artistic journey that leads him to exhibit in numerous private galleries. Among his most successful series is definitely the photographic series Clownville, recently exhibited in a solo show at Galleria Janet Coast of Recife in Brazil.
Eolo is also an Educator and in the last 10 years he developed a series of very successful international photography workshops dedicated to Portrait Photography, Travel Portraits, Street Photography and Post Production.
In 2016 he created with Fabio Timpanaro and Antonella Catanese a Digital Artists collective named Storm Studio, specialized in Creative Retouching, Digital Imaging, Digital Illustration, Advertising Still Visuals, Post Production and 3D CGI.
Leica Ambassador and Leica Akademie instructor, Eolo is also one of the best known Italian Street Photographers.
Since 2017 Eolo is an Elinchrom Ambassador.
Eolo Perfido Fine Art Photography is represented by Sudest57.
Name: Eolo Perfido
Birthday: 10 February
College: Computer Science
Book: Foundation by Isaac Asimov
Movie: Contact by Robert Zemeckis
Food: Italian and Japanese
Quote: Today is a great day
For how long have been in photography? How did you start? I’ve been a photographer for 20 years. When I was a young boy I always wanted to be an illustrator or comic artist but I wasn’t that good at drawing. I really wanted to work with a strong visual and narrative medium so photography arrived in my life as an opportunity. I soon understood that I wanted to do that for all my life, so I left my job and started a little photo studio. Nearly 20 years later my studio is now one of the biggest in Italy and I can say that it was a good choice.
How would you define yourself as an artist? I’m a pragmatic kind of person. So probably I’m a pragmatic kind of artist.
Where do you find inspiration? From many forms of visual arts: Painting, Illustration, Photography, Graphic Design Graphic Novels, Comics, Movies. But also books, poetry and everyday life.
Who has been the greatest inspiration in your life today? My parents: They taught me that the only way to get good at something is to work hard.
What for you is the most enjoyable part of your photography? I really love when I shoot Street Photography. It makes me feel free. I do really enjoy to walk with my camera and discover beauty hidden in every day.
Is Brainstorming not the only creative method use to create new concepts? I used to believe in brainstorming. But after years of experience I prefer to think alone and only later to share with others in search of confirmations or criticisms.
Please could you tell us about photography and digital technology? I fully experienced analog photography in the beginning of my career and I’m completely sure that digital made photographer’s life much better. Now photography is cheaper, more democratic, more ecological and faster. I cannot imagine to go back to work with chemicals under a red light.
What type of camera do you use most? I work with Mirrorless and Rangefinder cameras. I’m a Leica Ambassador and my favourite cameras are the Leica SL for my Studio photography and Leica M10 for Street Photography.
What is your favorite lens? 28mm for street photography and 90mm macro for portraits
Art Fairs: Documenta, Kassel, Artissima
Museums: Ghibli Museum, Forte di Bard, Maxxi
Cities: Tokyo, San Francisco, New York, Rome, Paris
Travels: As much as I can
Artists: Otomo, Miyazaki, Lindbergh, Avedon, Kubrick, Asimov, Tolkien
Music: My girlfriend says that I’m totally deaf 🙂
Cars: I don’t care about it, If it’s still where I left it I should have a vintage Polo Volkswagen from 1999.
Drones: I’m not into flying machines. But I’d love to have a R2-D2.
Mobile App: eBay, Evernote, Tidal
Who are the artist’s you admire the most? Those who work hard without any special recognition from their contemporaries.
What has been your most memorable assignment and why? My first commercial assignment. It was an international campaign for PepsiCo. It made me understand how it works in the major league.
What are your favourite three images you have shot recently? A portrait of a japanese woman that is hiding her face shot in Tokyo in the Golden Gai neighborhood, a black and white portrait of an old actor and a self portrait of me and my studio manager.
How important is an awesome website for your business? In 2017 a good website is important. More important are the contents that you upload on that website. Sometimes a simple but elegant site is the best choice.
What’s the most important quality a photographer needs to have? Discipline. Organizational capacity. Vision. Patience and a good temper helps.
Which of your projects has given you the most satisfaction? My Clownville project.
List of your clients? PepsiCo, Philip Morris, Ford Motors, Opel Motors, Sky Television, Samsung, Sony Music, Kraft, Leica Camera, Eurobet, Novartis, Enel, Altria, Gatorade, Abbott.
Who are the photographer’s you admire the most? The list is so long. Too long. I love photography and so I do love photographers. I spend a lot of time looking at the work of my colleagues.
What about architects and designers? I like the work of Tadao Ando.
What are your next projects? I’m working on several personal projects. I want to continue my Clownville series and finish the Tokyoites project. I’m also working on some new projects but it’s too early to name them.
Define KLASSIK MAGAZINE for the audience? It is an international press that interviews the best artists, photographers and international guests of this time and letting the young artists talk about themselves and make themselves known.