Evgeny Add

September 29, 2017 by Laura Gomez


Artist Interview:

Name: Evgeny Add

Age: 30

Birthday: 08.may.1987

College: Siberian Federal University of Architecture and Design

How would you define yourself as an artist? – I think I can be called an artist of a new generation. It may sound stupid and very refined, but I am convinced that the artist must keep pace with the times, respond to all innovations, as well as in the art world. I studied painting, I know how to work with traditional materials, but I believe that in the 21st century the future is behind digital painting. The artist will always remain an artist, if he has a brush or graphic tablet in his hands.

Why art? How did you get involved with art? – I have an architectural education. By profession I worked as an architect for a long time, but eventually I realized that I was able to express my thoughts more clearly through drawing. Gradually, I completely moved into this type of activity. From art I get more emotion, more desire to work in this direction.

What art do you most identify with? – I encounter every day with a different kind of art. Photography, music, architecture and painting are all around me, as I try to communicate with a lot of different people from one or another profession.

What does “being creative” mean to you? – It means for me to approach non-standard solutions to absolutely any problems.

What’s the best advice you ever had about how to be more creative? – The best advice, not even advice, but the rule of life – is not to go on about the crowd. Try to give people not what they want, but what they have not seen. I do not know how long I can follow this rule, but it seems to me that only in this way you can really reveal your individuality

What are you trying to communicate with your art? – I communicate with my art directly in the process. The very process of creating a new project is communication. The more you give to the process, the more successful you will be able to reveal your ideas.

What do you see as the strengths of your pieces, visually or conceptually? – Due to my education, I try to attach great importance to the visual component of my paintings. I would not want to overload my creativity with the deepest meanings of being, trying to talk more about everyday through visual languages. Yes, the visual component for me in priority

What themes do you pursue? – I try to tell the viewer about primitivism. Basic forms, shapes, a simple visual language are my main themes in my art.

What inspires you to work? – It’s more of an architecture. We live in cities, big and small. Architecture has long been a part of our lives, but most do not notice it. It is enough to look around and you can catch a huge dose of inspiration.

Colour: Black and white. It was in this color palette that I worked for a long time at the stage of studying at the university. Pencil drawing. With these colors you can even draw a red apple! – as my teacher said

Book: The Moon and Sixpence by William Somerset Maugham

Movie: The Star Wars Saga

Food: Pizza and Pasta

Quote: The manifesto of Suprematists can be easily analyzed for quotes. A fount of clever thoughts

Can we talk a bit about your process at the beginning of a project? How do you conceive of it? How do you build it in your mind before you start? – The beginning of each new project is always tons of rough drafts with sketches. I try to tell in my works about simple things even more simple means and language. But this is a very difficult task. It’s not always that my idea takes on a complete form, but there are always attempts that remain on drafts. 90 percent of my workplace is filled up with all sorts of rolls, scraps of paper, notebooks and God knows what else with sketches

What Role does the artist have in society? – The most important role of the artist is to show people something new, unusual. Graft the taste. Try to surprise. Showing how everyday things can be masterfully beaten, reveal new meanings. Tell the most capacious one or another story.

Do you suffer for your art? – On the contrary. I rather enjoy it. The process itself is already a holiday. Complex tasks certainly take away a lot of physical strength, but it never brought any discomfort

What do you think about the art community and market? – I do not know how this situation is in the world, but in Russia this matter is very tense. If you are a talented artist with vast experience, this does not mean that you are exhibited in all sorts of galleries and your work is sold for a lot of money. The talent to sell oneself is often absent from creative people. A lot of time and effort goes on to be able to promote yourself as an artist in society. To the market. Instead of spending this time on creating an ocherendnogo project, many are forced to engage in public relations, to seek money for advertising. This balance is very difficult to find.

Should art be funded? Why? – Yes. Many artists need this. There are a lot of wonderful ideas, there are skills and knowledge how to question this or that idea, but there is no money for implementation. Often alone it is almost impossible to draw a big project.

What famous artists have influenced you, and how? – Lazar Markovich Lissitzky, Alfred Otto Wolfgang Schulze as Wols, late Malevich.

What other interests do you have outside of art? – I try to travel a lot. Architecture is what fascinates me about drawing. I try to visit different countries in order to personally see how cities and living spaces are organized. I am interested in life and way of life in other countries.

You seem to be very aware of the history of works. Where do you see films, photo exhibitions, art perfomances today? – There is a very cool film festival – BEAT FILM FESTIVAL. there are a lot of documentary and feature films about the musical culture, its history. Art and music are two indissoluble constants that form our culture. This is a very interesting event.

How would your life change if you were no longer allowed to create art? – It is difficult to answer this question. I would try to come up with some other way of expressing my thoughts. I think it’s just physically impossible to get a person to leave art. It is art in everything, in any kind of activity. The main thing to find approach

some short questions now…

Colours: black and white… and some bright accent, maybe blue?

Textures: Noise!

Describe your style: “Define yourself”… – I’m not in favor of an outrageous or pretentious appearance. Laconism, clarity of lines, graffiti prints – this is something that is close to me not only in art, but also in clothing. My style and style of my work correspond to each other. Especially for this I do nothing, rely only on inner flair and preferences. Also, as in my works, I take classics (for example, superstars) and add trends to it (new interesting brands).

Define your art: graphic hyperrealism

Art Fairs: In my city, the situation with them is rather meager

Museums: MUMOK in Vienna

Cities: Krasnoyarsk, Düsseldorf, Münster, Rotterdam

Travels: for the most part I travel around Germany and the surrounding countries

Artists: El Lissitzky, Malevich

Music: The metronomy, the killers, muse and raw techno

Cars: none

Drones: none

Mobile App: Instagram, pinterest

Who are the artist’s you admire the most? – Kazimir Malevich. Painting can be very different. And he proved it

What are your next projects? – time will tell

Define KLASSIK MAGAZINE for the audience? An international platform curated with high cultural commitment and a magnificent media diffusion.