Name: Paolo Lafratta
Birthday: 20 June 1981
College: Scuola Romana di Fotografia
Book: No Country for Old Men,Cormac McCarthy
Movie: Waking Life, Richard Linklater
Food: Tagliatelle al Ragù
Quote: “There are only two days in the year that nothing can be done. One is called Yesterday and the other is called Tomorrow.” Dalai Lama XIV
For how long have been in photography? I started to take pictures when i was 20 years old, so 16 years.
How did you start? I bought one of the first digital cameras for amateurs and I started to take pictures because i needed to remember and collect my life moments.
How would you define yourself as an artist? I don’t define myself in this way, i prefer to consider myself an hard worker.
Where do you find inspiration? I find inspiration looking at tons of magazines, scrolling Instagram and talking with my girlfriend.
Who has been the greatest inspiration in your life today? One of my old photography teacher, he taught me not only the techniques but also the the best way to approach to my profession.
What for you is the most enjoyable part of your photography?I think that is the shooting itself for sure. Because is dynamic and always different. I really love shooting in a happy and “feeling good” environment.
Is Brainstorming not the only creative method use to create new concepts? Actually I really love brainstorming with the other professionals involved in the project. I think that the best results are reached putting all the minds together giving their best.
Please could you tell us about photography and digital technology? Photography is a way to make moments last forever. The digital photography is a better way to produce new ideas and realize something different from the past.
What type of camera do you use most? I Use Canon 5Ds
What is your favorite lens? Canon EF 100mm F2,8L Macro IS USM
Describe your style: “Define yourself” My style is always evolving. Since i am a commercial photographer i always need to satisfy my client’s requests, so i have to study a lot to be able to manage different styles. I’m like a chameleon.
Museums: Louvre, Uffizi.
Cities: Prague, Venice, Stockholm .
Artists: Van Gogh Vincent, Morricone Ennio,
Music: Pink Floyd,Led Zeppelin,Bad Bad Not Good,Grand Master Flash
Cars: Ford Boss 302 Mustang (1969-70)
What has been your most memorable assignment and why? When i was very very young at the beginning of my carreer, i worked for Valentino as digital retoucher in Rome and Milan, and i have this sweet memory of a very excited young me.
What are your favourite three images you have shot recently?
What are your next projects? I’m really interested in macro photography lately, maybe i will think a collaboration with someone else includind macro photography.
Define Klassik Magazine for the audience? An international point of view of haute culture and extraordinary selection of interviews.