Name: Peter Andrew Lusztyk
Birthday: September 27 1982
College: University of Toronto
Quote: “A pinch experience is worth a pound of theory”
For how long have been in photography?
I started working in Photography as an assistant in 2005
How did you start?
I wanted to work in film initially, but I was learning much more assisting photographers then I was working as a PA (production assistant) on film sets. So I transitioned into photography that way.
How would you define yourself as an artist? Visual alchemist.
Where do you find inspiration?
I find stimulation in things that people ignore and don’t recognize as beautiful. That and Wikipedia.
Who has been the greatest inspiration in your life today?
My mom and dad. Easy one.
What for you is the most enjoyable part of your photography?
Watching an idea grow into something better then you expected. When you see it come together and hung up on a wall it feels pretty good.
Is Brainstorming not the only creative method use to create new concepts?
New concepts can come from very unexpected places. I don’t think I every really “formally” brainstorm but on the other hand I think I never stop brainstorming.
Please could you tell us about photography and digital technology?
I love digital photography. I think there is a tendency for photographers to try to revert to film because it does effectively require an added level of technical competency. That said, I don’t think that just cause you shot something on film it makes it any better. I’m of the thinking that I want the best output quality and in 2017, that is going to come from a digital camera in my opinion.
What type of camera do you use most?
I oscillate between Canon and Nikon. I usually go for the largest format DSLR on the market. Right now that is the Canon 5DSr
What is your favorite lens?
24-70mm. You can shoot almost anything with that range. If I had to go on an assignment and take only one lens that would be it.
What has been your most memorable assignment and why?
I shot an assignment in Kenya in 2013 for BBDO Toronto. I was under a lot of pressure and had to pull off the campaign images without anyone from the agency on site with me. I remember finishing the job when I was there and feeling really good about it. That night I won the AACE award in Canada for an unrelated project. I couldn’t be there to accept it. It was at a time I felt my career was really starting to take off.
What are your favourite three images you have shot recently?
They are probably all from my Uncanny Valley project I shot in Las Vegas last year. They let us shoot portraits of the wax sculptures at Mme Tussauds. People are totally fooled by them. They are convinced what they are looking at are real portraits of Britney Spears, Bruce Willis, etc.
How important is an awesome website for your business?
I think it is very important. Nowadays a lot of work and print sales come through Facebook and Instagram too though.
What’s the most important quality a photographer needs to have?
You need to be willing to take risks.
Which of your projects has given you the most satisfaction?
I think that its this little prank I pulled this year posting those wax portraits as billboard posters around Toronto. It started as kind of a joke. We did it all illegally and it really took off. People seemed really drawn to them and it got a reaction that was way bigger then I was expecting. I haven’t felt that good about something for a long time.
List of your clients?
Amex, Apple, Audi, Bayer, Campbell’s, Hyundai, KPMG, Manulife, Molson-Coors, Swatch Group
Who are the photographer’s you admire the most?
I love Adreas Gursky, Joel Sternfeld, and Edward Burtynsky
What about architects and designers?
I’m always inspired by my good friend and designer Brian Richer at Castor Design. He never ever runs out of ideas.
What are your next projects?
I am going to go shoot some landscape work. It’s what I started with when I was building my portfolio and I need to shoot more of it. It can feel very liberating.
Peter Andrew Lusztyk