Name: Xavier López Díaz (Xavi)
College: UB (Universidad de Barcelona)
Favorite Color: Blue
Favorite Book: The Emerald Forest – John Boorman
Favorite Movie: Back To The Future – Robert Zebecks
Favorite Food: Sushi
Favorite Quote: No Pain, No Gain
Why do you take photos? Helps me to disconnect from the rest and connect with myself.
Who have you learned the most from? I still learning everyday from everyone.
What determined your passion for Photography? Tell us about the moment when you decided this is the way to go.
It was accidental, after a transition stage in my lifestyle, pure self-destructive, one of things that helped me get my best version was photography.
Were you always interested in photography? Not too much. I started about two years ago.
What’s the most important quality a photographer needs to have? Never want to stop learning.
What do you think makes a memorable photograph? Have your own style.
Is Brainstorming not the only creative method use to create new concepts? You have many choices, just look around ant see the beauty around you. Then try to capture it!
What type of camera do you use most? Canon EOS5D MarkIII, by the way I use too Lumix DMC-TZ70 and iPhone 6s Plus
What is your favorite lens? 24/70mm Canon
Can we talk a bit about your process at the beginning of a project? How do you conceive of it? How do you build it in your mind before you start?
When you are out shooting—how much of it is instinctual versus planned?
Basically I go out to shoot without any established plan. I rarely plan. Only for the portraits I visualize what I want, which location and with who i would like to do them.
What do you want your viewers to take away from your work? Basically my point of view, my vision of reality. I would like when they see it, they know it´s my job automatically.
Define yourself as an artist with 4 adjectives? persistent, self-demanding, creative and curious
Do you have any rules? To be sober
What inspires you to work? Biggest inspiration? Music, I’m currently using the song Lost On You -LP
How do you feel about the transition from film to digital? Is a great advance for the users, it opens up an endless number of new possibilities… (sharing, storage, edit,…)
What famous artists have influenced you, and how?
In love with the urban style from the United States and Canada, three of the artists that have influenced the most are Mike (@mind.eye) from Toronto, Michael Steric (@michaelste) from LA and Mike Szpot (@ill.koncept) from Milwaukee.
Describe one of your most enjoyable projects.
Well, there’s a project I’ll make really soon with other three photographers, we will try to promote the urban style. To promote it the idea is to create a meet of Barcelona photographers, which will be presented with photos of ours in an abandoned factory (Secret Spot where we will do the meet). These photos that we present will be made with smoke bombs, masks and other urban stuff.
What are your favourite three images you have shot recently?
How important is an awesome website for your business? Currently in project…
What is one question nobody has ever asked you—that you wish they asked you? Hi Xavi! Would you like to work for Beautiful Destinations?
Where do you see films, photo exhibitions, art perfomances today? I use to see films at home, in another hand exhibitions and art performances I recommend MACBA, Museu d’Art Contemporani de Barcelona.
Who are the photographer’s you admire the most?
Steve Mcurry, Annie Leibovitz, Ansel Adams
What about architects and designers?
I admire they work a lot, in fact many of them are also photographers, which is great! So we can continue learning from them and from their inexhaustible creativity.
What are your next projects? Well you already know, if you’re interested be attentive on my instagram profile (@lopetzz). Hope you like it!
DEFINE KLASSIK MAGAZINE for the audience? Awesome!